Growth Strategy
Clear planning around channels, budgets, measurement, payback and the experiments most likely to move performance.
- UA and go-to-market plans
- Budget and ROAS modelling
- Testing roadmaps
- Team and partner workflows
Strategy. Creative. Growth.
Mappai helps apps, games and digital products scale more efficiently through senior growth strategy, performance marketing, creative services, monetisation support and AI-enhanced workflows.
Services
Senior growth support without the agency bloat.
Mappai is built for founders, studios and app teams that need experienced hands on growth strategy, campaign execution, creative direction and performance analysis.
Performance Marketing
Hands-on or advisory support across the major mobile growth channels, with a focus on sustainable scale rather than surface-level metrics.
- Meta Ads
- Google App Campaigns
- TikTok
- Apple Search Ads
- AppLovin and ad networks
- Campaign audits
Creative Services
Creative strategy, ideation, concept development, briefing, production and optimisation support designed to turn better ideas into stronger performance assets.
- Creative strategy and concept development
- Creative briefs and production planning
- UGC, creator and vendor management
- Video, motion and ad creative delivery
- Creative testing and optimisation where required
Analytics & Reporting
Practical AI-assisted workflows that turn messy campaign exports, creative data and performance notes into clearer decisions and faster operating rhythms.
- Creative performance dashboards
- Automated reporting workflows
- Analysis templates
- AI-assisted briefs and insight packs
- Decision frameworks for growth teams
App Store Optimisation
Store page and conversion improvements across app positioning, screenshots, messaging, keyword priorities and test planning.
- Store audits
- Keyword and competitor reviews
- Screenshot and video recommendations
- Product page testing
Monetisation & ROAS
Support for the commercial mechanics behind growth, including LTV, payback, ad monetisation and campaign-level profitability.
- LTV and cohort analysis
- ROAS thresholds
- Ad monetisation reviews
- Payback planning
- Scaling guardrails
Work
Built around the work that actually improves app growth.
Mappai combines senior operator-level mobile growth experience with modern AI-assisted reporting and creative workflows.
Much of the work happens behind the scenes. Mappai works selectively with apps, games and digital product teams, often through private introductions and word-of-mouth referrals. Client work is generally kept confidential, allowing Mappai to support teams as a trusted growth partner without publicly disclosing strategy, performance data or commercial details.
Launch & scale
Plan the channel mix, testing cadence and spend guardrails for new app or game launches.
Creative systems
Build a repeatable creative pipeline across concepts, hooks, variants and learnings.
Performance reviews
Translate campaign data into clear actions for founders, boards and growth teams.
AI workflows
Use AI to speed up analysis, reporting, briefing and decision-making without losing human judgement.
About
Experienced mobile growth support, shaped for modern app teams.
Mappai brings senior operator-level growth experience across mobile games, apps, user acquisition, creative services and monetisation.
The consultancy is designed to be practical, senior and hands-on where needed: giving founders, studios and app teams access to experienced growth leadership without adding permanent headcount or agency overhead.
Mobile gamesAppsUser acquisitionCreative strategyAI reportingASOROAS
Contact
Tell Mappai what you are trying to grow.
Share a few details about the app, game or growth challenge and Mappai will get back to you.
Contact Mappai
Use the form below for consultancy, growth strategy, creative services or performance marketing enquiries.